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How to Create A Subscription Product In Shopify?

Published on
8 min read
How to Create A Subscription Product In Shopify? image

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To create a subscription product in Shopify, you can start by selecting the product you want to make available for subscription. Go to the product page in your Shopify admin panel and click on the "Edit" button. Scroll down to the "Pricing" section and locate the "Price" field. Next to the price field, you will see a dropdown menu labeled "More actions." Click on this dropdown menu and select the "Create subscription" option.

Once you have selected the option to create a subscription, you will be prompted to set the subscription details such as the billing interval, the length of the subscription, and any trial periods you want to offer. You can also customize the subscription by setting a different price for subscribers and non-subscribers, adding a discount for subscribers, or offering a one-time discount for the first subscription.

After you have set all the necessary details for the subscription product, click on the "Save" button to create the subscription product in your Shopify store. Customers will now be able to sign up for a subscription to the product you have created, and their payment will be automatically processed based on the subscription details you have set.

What are the options for scaling and growing a subscription product business on Shopify?

  1. Expansion: This involves launching new products or services to attract more customers and increase revenue. By diversifying the offerings, you can appeal to a wider audience and keep existing customers engaged.
  2. Marketing and Advertising: Investing in targeted marketing campaigns and advertising can help drive traffic to your Shopify store and attract new subscribers. Utilize social media, email marketing, and other digital marketing tactics to reach a broader audience and increase brand awareness.
  3. Optimizing the Customer Experience: Improving the customer experience on your Shopify store can help increase retention and encourage repeat purchases. This includes optimizing the website for mobile use, streamlining the checkout process, and providing excellent customer support.
  4. Collaborations and Partnerships: Partnering with complementary brands or influencers can help increase visibility and credibility for your subscription product business. By collaborating with others in your industry, you can tap into new customer bases and expand your reach.
  5. Data Analytics: Utilize data analytics tools to track customer behavior, improve marketing strategies, and identify areas for growth. By analyzing data on customer preferences and buying patterns, you can make informed decisions on how to scale and grow your subscription product business on Shopify.
  6. Offer Discounts and Promotions: Offering special discounts, promotions, or exclusive deals can help attract new subscribers and encourage existing customers to remain loyal. By incentivizing customers to sign up for your subscription service, you can increase revenue and grow your business.
  7. Customer Referral Programs: Implementing a customer referral program can help increase word-of-mouth marketing and attract new subscribers through recommendations from existing customers. By incentivizing customers to refer friends and family to your subscription product business, you can grow your customer base and increase revenue.

What is a subscription product in Shopify?

A subscription product in Shopify is a type of product that customers can sign up for to receive on a recurring basis. This means that customers can purchase the product once and then receive it automatically at regular intervals, such as weekly, monthly, or quarterly. Subscription products are often used for items like beauty products, food and beverage items, and pet supplies. The customer is typically charged automatically for each recurring order, making it a convenient and hassle-free way to receive their favorite products on a consistent basis.

How to create a trial period for subscription products on Shopify?

To create a trial period for subscription products on Shopify, follow these steps:

  1. Log in to your Shopify store and navigate to the "Products" section.
  2. Create a new product or choose an existing product that you want to offer a trial period for.
  3. In the product settings, scroll down to the "Subscription Products" section and check the box that says "Enable subscription for this product."
  4. Enter the price and billing interval for the subscription product.
  5. Under the "Offer a trial period" option, select the duration of the trial period (e.g. 7 days, 14 days, 30 days).
  6. Save your changes and publish the product.
  7. Customers who purchase this subscription product will be charged after the trial period ends. They can cancel the subscription before the trial period ends to avoid being charged.
  8. You can also set up automated emails to remind customers about the upcoming end of their trial period and give them the option to cancel or continue with the subscription.

By following these steps, you can easily create a trial period for subscription products on Shopify and offer a flexible and convenient shopping experience for your customers.

What are the options for managing inventory for subscription products on Shopify?

  1. Shopify's built-in inventory management system: Shopify's basic inventory management system allows you to track and manage your inventory levels for subscription products.
  2. Third-party inventory management apps: There are several third-party inventory management apps available on the Shopify App Store that offer more advanced features for managing inventory for subscription products. Some popular options include TradeGecko, Orderhive, and Stocky.
  3. Manual inventory management: If you prefer to manually manage your inventory for subscription products, you can do so by keeping track of stock levels and updating them in your Shopify admin dashboard.
  4. Automated inventory management: You can also set up automated inventory management systems that integrate with your Shopify store to automatically update inventory levels for subscription products based on sales and other factors.
  5. Dropshipping: If you work with dropshipping suppliers, you can have them manage the inventory for your subscription products and update your Shopify store accordingly.

How do I set up recurring billing for a product in Shopify?

To set up recurring billing for a product in Shopify, you can use an app or third-party service that integrates with Shopify to manage subscriptions. Here's a general guide on how to set up recurring billing for a product in Shopify:

  1. Choose a subscription app: There are several subscription apps available in the Shopify App Store that can help you set up recurring billing for your products. Research and choose the one that best suits your needs.
  2. Install the app: Install the selected subscription app on your Shopify store and follow the app's instructions to set it up.
  3. Set up subscription plans: Create subscription plans for your products in the app. You can define the frequency of billing, pricing, and other details for each subscription plan.
  4. Add products to subscription plans: Add your products to the subscription plans you created. You can specify which products are available for subscription and set the recurring billing terms for each product.
  5. Customize subscription settings: Customize the settings for your subscription plans, such as billing frequency, trial periods, and renewal options.
  6. Test the subscription: Before making your subscription plans available to customers, test the process to ensure that everything is working correctly.
  7. Launch the subscription plans: Once you're satisfied with how the subscription plans are set up, make them available to customers on your Shopify store.

By following these steps, you can set up recurring billing for a product in Shopify using a subscription app or third-party service.

How to handle shipping and fulfillment for subscription products in Shopify?

Here are some steps you can follow to handle shipping and fulfillment for subscription products in Shopify:

  1. Set up subscription products: Create subscription products in your Shopify store and specify the frequency of shipments (e.g. weekly, monthly, quarterly).
  2. Choose a shipping option: Select a shipping option that works best for your subscription products, such as standard shipping, expedited shipping, or free shipping.
  3. Set up shipping rates: Configure shipping rates for your subscription products based on factors such as weight, destination, and shipping method.
  4. Offer discounts on shipping: Consider offering discounts on shipping for customers who sign up for a subscription to encourage more sign-ups.
  5. Manage fulfillment: Keep track of subscription orders and fulfill them promptly to ensure timely delivery to customers.
  6. Automate fulfillment: Use Shopify's automation features to streamline the fulfillment process for subscription products and reduce manual tasks.
  7. Communicate with customers: Keep customers informed about the status of their subscription orders, including shipping updates and tracking information.
  8. Monitor performance: Monitor the performance of your shipping and fulfillment processes for subscription products and make adjustments as needed to improve efficiency and customer satisfaction.