Statistics indicate that businesses who own a website, stand to grow as much as 200% faster than those who don't. However, in the same breath, if no one can see your website, then that statistics doesn't matter. You will fail to achieve growth. One of the ways one can get traffic to their website is the utilization of Search Engine Optimization or Search Engine Marketing. In this post, we break down the main difference between the two for dummies and for beginners.